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Strategic Plan

GROW ENROLLMENT STRATEGICALLY

Demographic declines, coupled with fierce competition and questions regarding the value of a college degree, continue to impact higher education. We must position ourselves for enrollment stability and planful growth in order to adapt and succeed. This challenging environment demands that we focus on strategic steps that enhance the undergraduate and graduate student experience, whether delivered on campus or online, and rally as a community to actively further our enrollment efforts.

Two students looking at a laptop at an outdoor table

STRATEGIC ACTION #1

Stabilize the institution’s total enrollment and develop a plan for future enrollment growth.


Action Owner
Caitlin Clark and Rodney Dick

Learn More About Admission
Two students sitting on a bench alongside the Campus Lakes

STRATEGIC ACTION #2

Make every possible effort to keep a Mount Union education financially and academically accessible to new and returning students of all backgrounds.


Action Owner
Logan Aguiniga, Caitlin Clark, William Cunion, and Patrick Heddleston

Learn More About Tuition and Aid
A student and professor in a data science class

STRATEGIC ACTION #3

Explore new and elevate existing programs – academic, athletic, and co-curricular – that are relevant, drive enrollment, and ensure success after graduation.


Action Owner
William Cunion, John Frazier, and Michael Parnell

Learn More About Academics
A student painting a mural on Eells Art Center

STRATEGIC ACTION #4

Enrich the campus, its properties, and its perimeter to provide a modern and engaging experience for all students.


Action Owner
Patrick Heddleston and Lee Smith

Learn More About Campus
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