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Strategic Plan

POSITION THE INSTITUTION FOR DISTINCTION

Mount Union has realized a well-earned strong standing among institutions of higher education, yet the ability to shape and share the unique and compelling stories of our exceptional university and student experience has never been more critical. By highlighting what makes us truly distinct – our people, academic programs, athletics, rankings, facilities, offerings, and more – we will be poised to position ourselves as a top choice in Northeast Ohio and, eventually, extend our reach regionally.

A student utilizing a SIM baby in the nursing lab

STRATEGIC ACTION #1

Continue to implement a brand and campaign that defines Mount Union’s distinctiveness.


Action Owner

Caitlin Clark and Dominic Golembiewski

Learn More About the Show Up Campaign
A banner hanging on campus

STRATEGIC ACTION #2

Build our brand presence on campus through an environmental marketing strategy that highlights our students and alumni.


Action Owner
Caitlin Clark, Melissa Gardner, and Dominic Golembiewski

Read Student and Alumni Spotlights
Students installing solar panels abroad

STRATEGIC ACTION #3

Showcase our people, academics, campus, facilities, digital learning, athletics, and student experience through various marketing channels.


Action Owner
Caitlin Clark and Dominic Golembiewski

Learn More About Athletics
Runners competing on the track

STRATEGIC ACTION #4

Strive for campus-wide and student-centered excellence in ways that establish us as the top choice among comprehensive private regional universities in Northeast Ohio.


Action Owner

Greg King

Learn More About Rankings and Accolades