Strategic Plan

POSITION THE INSTITUTION FOR DISTINCTION

Mount Union has realized a well-earned strong standing among institutions of higher education, yet the ability to shape and share the unique and compelling stories of our exceptional university and student experience has never been more critical. By highlighting what makes us truly distinct – our people, academic programs, athletics, rankings, facilities, offerings, and more – we will be poised to position ourselves as a top choice in Northeast Ohio and, eventually, extend our reach regionally.

A student utilizing a SIM baby in the nursing lab

STRATEGIC ACTION #1

Continue to implement a brand and campaign that defines Mount Union’s distinctiveness.

Action Owners
Caitlin Clark and Dominic Golembiewski

2024-2025 Goals
Implement the next phase of segmented prospective student communication utilizing the strategy developed in partnership with Carnegie.

Utilize a new search engine optimization tool to expand the institution’s marketing reach via organic search.

Learn More About the Show Up Campaign

STRATEGIC ACTION #2

Build our brand presence on campus through an environmental marketing strategy that highlights our students and alumni.

Action Owners
Caitlin Clark, Melissa Gardner, and Dominic Golembiewski

2024-2025 Goals
Continue to expand environmental marketing opportunities in the Capers Press Box, Hoover-Price Campus Center, Giese Center for the Performing Arts, and McPherson Academic and Athletic Complex as part of the capital budget.

Read Student and Alumni Spotlights

STRATEGIC ACTION #3

Showcase our people, academics, campus, facilities, digital learning, athletics, and student experience through various marketing channels.

Action Owners
Caitlin Clark and Dominic Golembiewski

2024-2025 Goals
Finalize and launch a new family of athletic logos in partnership with CLC.

Expand social media capabilities for individual offices and departments through a comprehensive approval process, training, and clear establishment of expectations.

Grow corporate sponsorships for athletic programs and events as a means of enhancing funding and brand recognition.

Learn More About Athletics

STRATEGIC ACTION #4

Strive for campus-wide and student-centered excellence in ways that establish us as the top choice among comprehensive private regional universities in Northeast Ohio.

Action Owner
Greg King

2024-2025 Goals
Establish an Academic Integrity Task Force.

Utilize projected surplus wisely to ensure a surplus in operations for future years while address current/immediate needs of the University.

Learn More About Rankings and Accolades